Breaking Down Barriers: Expanding Your Shopify Store Internationally

Codal Inc.
3 min readMar 19, 2024

A Shopify store’s worldwide expansion offers a plethora of growth prospects, but it also poses certain difficulties. Expanding your Shopify store internationally is a significant step toward unlocking new avenues for e-commerce growth. To effectively remove obstacles and take your Shopify store global, keep the following items in mind:

Market Research:

  1. Recognize the target market in the nations where you intend to grow. Examine the disparities in purchasing habits, tastes, and customs.
  2. Determine your competitors’ strategy, costs, and product lines in your area.
  3. To obtain information, use resources like market research studies, customer surveys, and Google Trends.


  1. Convert the text of your website, product descriptions, and promotional materials into the language spoken there.
  2. Make sure your messaging, colors, and images speak to the unique cultural quirks of each market.
  3. To ensure a flawless purchasing experience, think about localizing your delivery choices, currency, and payment methods.

Compliance and Regulations:

  1. Examine the legal and regulatory prerequisites, encompassing taxation, data protection, and product rules, for every intended market.
  2. Make sure that import/export limitations and customs charges are followed by international trade laws and regulations.
  3. To negotiate complicated regulatory environments, seek legal advice from specialists or work with local consultants.

Payment Processing:

  1. Provide a variety of payment options that are well-liked in the target nations, including digital wallets, credit cards, and regional payment gateways.
  2. Assure safe payment handling and adherence to PCI DSS (Payment Card Industry Data Security Standard) regulations.
  3. To prevent misunderstandings or mistrust, provide clear pricing and show prices in local currencies.

Shipping and Logistics:

  1. For overseas shipments, make the most of your shipping plan to cut costs and delivery delays.
  2. Join forces with reputable shipping companies and fulfillment facilities that have knowledge of global logistics.
  3. To manage consumer expectations, provide accurate shipping information, such as tracking numbers and projected delivery times.

Customer Support:

  1. Provide multilingual customer service to foreign clients by phone, email, or live chat.
  2. Teach support employees how to interact with a variety of clientele by helping them recognize cultural differences.
  3. Use multilingual knowledge bases and FAQs as self-service tools to enable customers to look up answers on their own.

Marketing and Promotion:

  1. Create marketing initiatives that speak to the target market in each area by utilizing social media, advertising, and local influencers.
  2. Use customized SEO techniques and geo-targeted advertising to increase awareness of and traffic to your Shopify store.
  3. Participate in pertinent events and festivals and engage with the local community to build brand awareness and customer trust.

Continuous Optimization:

  1. To evaluate the success of your foreign expansion initiatives, track key performance indicators (KPIs), including average order value, client retention, and conversion rates.
  2. Gather input from clients who shop internationally, then modify your approach to solve issues and enhance the entire experience.
  3. To keep a competitive edge in global marketplaces, remain flexible and sensitive to shifts in consumer tastes, new trends, and changes in market dynamics.

You may successfully break down barriers and develop your Shopify store worldwide by deliberately addressing these issues. This will allow you to tap into new markets and propel long-term growth for your company.



Codal Inc.

A digital solutions partner with a data-driven approach that empowers companies at the intersection of UX design & development.