What is omnichannel fulfillment? And how do you do it right?

Omnichannel commerce has staked its claims as the preferred strategy for retailers aiming to deliver superior customer experiences, improve customer service, and create long-term brand loyalty. Having a viable fulfillment strategy to keep up with the increased sales that ultimately result from this approach is essential-and unfortunately, an afterthought for most retailers. But omnichannel fulfillment offers a solution to help brands strive for efficiency and minimize risks in their fulfillment processes. Let’s take a closer look at what omnichannel fulfillment looks like in practice.

What is omnichannel fulfillment?

But while omnichannel commerce has helped numerous brands create superior customer experiences, it has also placed stress on their fulfillment processes. With eCommerce businesses now having to fulfill orders from multiple different sources-and deliver those orders using different methods-things can get complicated pretty quickly. In the interest of maintaining efficiency and profitability, it’s essential that brands embrace omnichannel fulfillment strategies.

Omnichannel fulfillment refers to the processes and procedures brands use to fulfill orders from multiple different sources as seamlessly as possible. Its main goal is to ensure that inventory is readily available to all channels (eCommerce, marketplaces, in-store, etc.), so customers can easily receive items no matter what channel they used to purchase them. Omnichannel fulfillment is all about ensuring that your order fulfillment process runs as smoothly as possible, no matter what the source of your sales.

The benefits of omnichannel fulfillment

Improved order accuracy

Superior customer experience

Timely reporting

Omnichannel fulfillment implementation

Break down the walls between sales channels

Refine your inventory management with a warehouse management system (WMS)

Warehouse management systems (WMS) are end-to-end solutions for managing your business’ warehouses and fulfillment centers. A good WMS can keep track of all your product SKU counts while providing real-time order status updates. In this sense, it acts as the brains behind your inventory management activities. In order for an omnichannel fulfillment strategy to work, you need complete visibility into your warehouse and inventory operations. That is what a good WMS provides.

A connected commerce fulfillment ecosystem

Connect with Codal today to learn more about optimizing order fulfillment to boost customer satisfaction and loyalty.

Originally published at https://codal.com.

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A digital solutions partner with a data-driven approach that empowers companies at the intersection of UX design, development, & business.

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Codal Inc.

A digital solutions partner with a data-driven approach that empowers companies at the intersection of UX design, development, & business.